Digital Radio prices are on the way down.

As the Christmas rush gets later every year  fierce competition from online retailers has forced profit margins of digital radios down to a pittance. Take for example the Pure Sensia  with a SSP of £249.99 This time last year the cheapest price you would have found on the web £235 as Christmas approached high demand and short supply push the minimum price up to £245.00. This year with ample stocks and low demand the online price has been pushed down to £179 That's almost giving it away. This type of price cutting is happening right across the board at the oven end of the scale the Roberts Elise which should be £50 is now only £38.00